What You Should Know Before Designing A Logo? |
Posted: July 3, 2017 |
Designing a business logo is a real challenging task. Whether you are working with the team of top designers. Apparently it might look simple but in reality creating this small graphical motif is difficult. The primary aim of making this emblem is to represent a perfect image of your business in the industry to drag attention of target audience. Enclosing a brand message often without words is tricky, which is why it takes a lot of creative imagination and deep understanding of branding and designing tactics to come up with out of the box idea. Before you start searching for a leading logo design service, I will suggest you to consider learning few basic things about logo designing. Understand the difference between different designs If you randomly search on the web, you will see three different a kinds of designs. • Font-based marks: This involves the use of custom font style to create a business mark. You must have seen famous marks like Sony, Facebook, Google and Twitter • Literal drawings: This layout involves literal representation of the business name, products or services a business is offering. Apple, Shell, Target are few examples of literal designs. Usually, such designs incorporate company name as well. • Abstract design: This is often a symbol or abstract picture with no meaning but has the power to express a brand message. Lacoste, Nike, and Adidas are popular logos using abstract design. Comprehend characteristics of Good logo Although you are not going to do it yourself, it is necessary to identify the features of a good logo design. These features include the following. • Simplicity & preciseness Follow the rule of less is more to maintain the simplicity in your company mark. Over complicated layout with multiple fonts and several colors looks cluttered. Your audience will fail to memorize it and unable to recognize it at a glance. Besides this, more colors and complex design will make it more expensive for printing. Simple design with one or two colors always looks refreshing and expressive. • Uniqueness & versatility You can always take inspirations from existing emblems. However, you should always avoid copying idea. When choosing a symbol, shape, image, font or color for your business mark, involve all the relevant people like your employees and family friends. You may also take feedback from your existing customers. Brainstorm to select unique design components to create an easy-to-remember design. In addition to that also pay attention to incorporate versatility in your monogram. You need to develop a motif that looks perfect in all sizes in both colored and black & white forms. • Suitability & appropriateness Your business type comes first. Think about the industry you belong to add professional feel in your design. Use industry relevant design images. An appropriate way to find what is suitable for your business is to explore the business marks of brands in your niche. • Persistence Trends are often appealing. After carrying some sort of uniqueness, trends are capable to drag audience attention. But when it comes to making a company mark, you should avoid choosing the design trends that become popular for a limited duration. As you are not going to change your emblem frequently with changing design trends, layout should possess persistence to stand for a longer duration. • Exclusivity Maintain exclusivity throughout the layout. Whether you are choosing font or images, avoid downloading them from free sources like stock images and clip arts. Use original and relevant images to convey the exact business message to your audience. Figure out the business key points you want to convey with a logo As we know logos are designed to gain recognition among the brands in the industry, it has to be created after keeping the business goals in mind. You should choose the right color, shape, and font to give an immediate idea to your prospects about your business. Before they start negotiation for further information about products and services they get a clear idea about how you can help them just after looking at your symbol. When audience looks at it, they should get the right feel and distinctive feature of your brand. Endnote: When you are designing a business logo, you should aim to create an exclusive design. Instead of creating a replica. This requires deep research to understand your business goals and audience expectations. Don’t forget to keep a visual record of existing logos to avoid duplications.
|
||||||||||||||||||
|