What Are The Upcoming Trends In Digital Marketing |
Posted: March 15, 2019 |
Technology advancement doesn’t fail to disappoint us with every new invention. People are always in awe of the newly introduced features and upgradation provided by the technology. It is high time now, to think about, what could be the next big thing. Keep a close eye, you might be swinging in with the rhythm of it already. The present trend which you are involved with on drives, room, mobile phones. You know the answer, don’t you? Well, most of you would have already answered it. If you came up with Siri, Cortana, Alexa, and Google Assistant, you are more than correct. Voice automated devices are here, you well can safely declare they will hang around for a long timePredictionThe prediction has it, 2022 is going to be a year when web searches are going to turn voice-based by 50%. The ship of typing questions into all those web browsers would have been halfway sailed. Typing would be so old-school. Experts even predict, 30% would be mostly screen less. People will be attempting searches on devices without a display, verbally. Perks are, no huge thousand lists of results displayed and no unnecessary add-ons. That is no listing of around 4,875 results and five relevant ads cautiously scattered across 325 pages. Among the recent trends, this AI (Artificial Intelligence) trend is moving up at a fast pace. People are more adaptive with this trend and find voice searches easily accessible and helpful. Estimates already are, 40% among the adults of the US are into this trend. They use voice search at least one time a day. The percentage of people getting involved with this technology is as well increasing. Stats for the year are, 60% of people have started using it from the previous year.
AdaptabilityWhat’s fascinating about this tech is the attention drawn by it, is not limited to the younger generation. Older people too seem to be using it for the ease of use it has been invented for. Why wouldn’t that be, isn’t it easy and exciting to ask a device to work on your behalf. It would forever be better than typing on those keyboard buttons and trying to peek into the tiny display which is difficult without the readers. Asking random questions and having a smart tech AI answering your questions can never be bad after all.
The effectThis technology is all set to break the records and mechanism of how search engines work. Alexa won’t read out the listings one after another and neither would it read out the ads before you get your answer. All the present SEO trends will sink as all the strategies people have been trying to come up with change. The reason for it is simple, the way people search will change. The searches performed will be more conventional and to the point, i.e. 1 or 2 words searches.
Top Digital Marketing trends
This is going to take digital marketing services by storm. The reason is, AI is now used in push notifications, customer segmentation, click tracking etc. AI is now preparing for different fields. AI is going to play a huge role in changing the digital marketing game.
Satisfaction and cravings of humans are reached only when they are in contact with other humans. A voice, a text reply is all it takes to connect with each other. The reason why social media is getting popular and every site are being tried. Same is the case with companies trying to connect and answer queries of customers. With the deployment of chatbots, every single person can be connected to as they can answer basic questions and form basic conversations.
Customers are getting involved in all kinds of worldly experience. This makes it easy to reach most of the audience and attract a great deal of traffic but diversifying. Omnichannel marketing has been introduced to reach out for clients via multiple channels. This is a great way of experiencing all the prospects facilitated by consistent communication with customers across all the channels.
Email is the most popular channel of marketing. But, on comparing the email 15 years ago with the email now, there is a great change. The difference explained in one word would be personalization. Email is no more rigid and can be altered by sending different emails to people of different interest groups they belong to.
Video platforms like YouTube, Netflix, Amazon Prime, and Facebook live etc. are already trending. This trend is predicted to never end because of the never-ending demand. Any kind of content is now available just with few touches. Estimates are, by 2021, most of the traffic will be gathered from videos, great if you can take the advantage already.
Virtual Reality is experiencing a new world and environment which doesn’t seize to exist. Augmented Reality is adding objects into real-world settings. Uses of both these technologies have been in the race. Marketing through them both is another factor which will change the entire game of digital marketing.
ConclusionAll these trends are racing against and are bound together to evolve the world of digital marketing. Voice searches are the more feared upon tech which would downgrade even the search engines. However, how it impacts the market and how you can turn it into an advantage solely depends upon the innovation. The competition is on and digital marketing services in USA are evolving. All the great companies like Apple, Amazon, Microsoft, and Google are competing to be the best online marketing service providers in this era of technology. Chances are, the giant search engine might evolve out of it. Either way, the other search engines cannot afford to encourage the current system to change. Companies might be coming up with ways for change and make an impact or to safeguard itself. But, be prepared to experience a new world of digital marketing services in the coming few years. This is because people are engaging a lot with the new tech and marketers are developing new ways to deploy through them.
|
||||||||||||||||||||||||||||||||||||||||||||||||||
|